Africa's Cultural Power: A $100B Growth Frontier

Abstract

Looks at Africa's creative and sports economy: film, music, fashion, gaming, design, publishing, broadcasting, digital content and sport. The report sets out GDP contributions, employment and export potential, digital adoption, skills gaps and investment, and discusses estimates that the sector could reach more than US$100 billion a year by 2030. It ends with recommendations for governments, investors, universities and development finance institutions.

Tags

• #Africa
• #Creative Industries
• #Sports Economy
• #Cultural Economy
• #Growth